Social Media Summit 10

THIS EVENT IS SOLD OUT, TICKETS ARE NO LONGER AVAILABLE….

Fast-track your social media marketing success.
Discover how to use social media to attract and engage quality customers, and quickly grow your business.
Social Media Success Summit 2011: The Web’s Largest OnlineSocial Media Conference

You’re familiar with social media sites like Facebook and Twitter. But do you know the impact social media is having on businesses? Just consider these interesting factoids:
Social media use on the rise: More than 73% of businesses plan on increasing their use of Facebook, Twitter, YouTube and blogs in 2011, according to the2011 Social Media Marketing Industry Report.
Mass consumer adoption of social media: There are more than 500 million active Facebook users, 75% of all Americans use a social network and nearly 25% of all online time is spent on social networks (Nielson). Your customers are there. These are numbers you just cannot ignore.
Social media drives search engine optimization: The top three benefits of social media marketing are (1) generating more exposure for the business, (2) increasing traffic to websites and (3) improving search engine rankings, according to 2011 Social Media Marketing Industry Report.
Small businesses are dominant players: Small businesses are exploiting social media for lead generation and improving customer experience. For example, 45% of small businesses plan to increase spending on online video in 2011, up from 28% in 2010 (Small Business Marketing Forecast 2011).
And these recent statistics are just a small sampling of the power of social media. So the big question is this: What do experienced marketers and business owners know and do with social media that makes them so successful? If you knew that—if you knew step-by-step how the pros create and execute social media campaigns to attract high-quality customers and achieve success—you could simply duplicate what they do and achieve similar results. That’s what Social Media Success Summit 2011 is all about. We’ve brought together the world’s most successful social media practitioners and asked them to reveal their success secrets to YOU. And it’s all live! And the best part? You don’t have to spend a small fortune on travel, meals or a hotel to attend. The conference is completely online. You “attend” from the comfort of your own home or office, using your computer towatch, listen, and participate in the presentations and networking. However, like any conference, there’s a limit to how many people can fit in the “room.” So if you’re interested in connecting with valuable customers and prospects, turbo-boosting your lead generation, enhancing your image in your industry, and improving sales, secure your spot at this conference today.
Is the Social Media Success Summit 2011 a Fit for You? First, you don’t need to be a techno-geek or twenty-something to use and benefit from social media. You might be surprised to learn that many social media marketers are aged 30 to 60.If you find yourself in one of the categories below, theSocial Media Success Summit 2011 is a fit for you:
The Small Business Owner: You’re just getting underway with social media—likely a consultant, coach, local business owner, writer, agent, blogger, artist or general “gun for hire”—and see the potential of social media, but want to speed your path to success with the least effort and the greatest return.
The Corporate Marketer: You work for a corporation and have been tasked to manage the company’s social media initiative. You likely face internal battles to convey how social media could help the company, but you know there’s real potential.
The Experienced Social Media User: You’ve been using social media for a while, but want better results. You’re ready to take your business to a whole new level by measuring your return on investment, following the proven tactics of the pros and leveraging the latest techniques. Better response. Less work. More profitability.
If you find yourself in any of the above categories, Social Media Success Summit 2011 is an event you don’t want to miss.
How It Works Studies frequently show people who attend such professional development events are more successful, reach their business goals faster, enjoy their work more, build better relationships and earn a higher income! Here’s how this event works: 1. Though this summit will take place online, it will be alive event. The instructors will be presenting their sessions live in real time, right on your computer screen. You can listen and watch their presentations, and speak directly to the experts, asking questions and getting instant answers. When you register, you’ll be given a link and access information for each session. When the date and time arrive, you simply pull up your web browser, go to a web page, type in your log-in information and, voilà, you’re “there.” It’s the virtual equivalent of walking into a room at a live conference and sitting down! 2. You can interact live with the presenters. That means you can actually speak with the social media superstars. During each session, you’ll hear and see the lessons (so be sure to turn on your computer speakers!). The virtual room also offers interactive capabilities beyond what’s possible at live conferences. You can participate in instant polls and download presentation slide decks to print out for note-taking. Just like regular conferences, most sessions last an hour, and will offer an opportunity for live questions and answers. If you want to ask a presenter a question, we’ll provide a toll-free number you can dial. A real operator brings you on the line (like a radio talk show) and you speak directly to the experts! We also provide a private LinkedIn group where you can interact with presenters and fellow attendees. You also get a downloadable video recording of each session with transcripts! Session recordings can be streamed online using a computer, iPhone, iPad or other HTML-5 enabled device—or downloaded to your desktop for playback. 3. Of course, networking is a big part of this event… Many people who attend our professional development summits report the relationships they establish with fellow attendees are priceless… relationships that often continue to be a source of advice and support for years to come. Between sessions, you can network with other summit attendees on the “exclusive” Social Media Success Summit 2011 LinkedIn group—available ONLY to event registrants (at one of our prior events, more than 1200 messages were generated in our private group). You also get access to Twitter-based chat rooms where you can interact live with your peers. We’ll provide a certificate of achievement for attendees who successfully complete the summit and pass an examination. This event was designed by marketers for marketers. That means we built it to accommodate your busy schedule. We’ve spread the summit out over 4 weeks, with multiple sessions each week. You don’t have to stop working to attend (AND you can begin applying what you’ll discover immediately). The audio and video from each session are recorded, and transcripts are included for further study.
“Attend” Any or ALL of the Following Sessions At traditional summits and conferences, groups of sessions are often held at the same time, so it’s impossible to attend them all. Not this summit. When you register, you’ll be able to take advantage of EVERY business-building opportunity. Even better, after the summit you can download a video recording of each and every session. If you miss a live session, we’ll provide you a recording AND transcript for FREE. >> View/Print Flyer With Full Agenda The Sessions Review the following session list. But remember, you don’t have to choose. You get them all!
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EVENT KEYNOTE: The Future of Social Media: A Forecast Based on Research INSTRUCTOR: Jeremiah Owyang TOPIC: Why social media now? Is 2011 the year of integration? Find out how social media is spreading into many digital touchpoints and changing lifestyles, businesses and how we interact with each other. In this presentation, analyst Jeremiah Owyang from the Altimeter Group will provide you his social media insight, identify the trends to watch and reveal how companies are responding. DATE AND TIME: Tuesday, May 3 at 5pm Pacific (8pm Eastern)
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Finding and Engaging Your Target Audience With Social Media INSTRUCTOR: Brian Solis TOPIC: Engagement and Acquisition Twitter, Facebook, Foursquare, YouTube and Groupon! These hot networks are quickly becoming standard extensions of any business’s marketing strategy. But these networks represent something much more transformative. Now everyday individuals are influencing the decision-making process. They represent an entirely new cadre of authorities and experts. And they’re changing everything. During this session, Brian Solis, author ofEngage, will discuss the new world of influence and introduce strategies and tactics for identifying who exactly is influencing your market and how to engage them in ways that work for you and them. DATE AND TIME: Wednesday, May 4 at noon Pacific (3pm Eastern)
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Facebook News Feed Optimization: How to Dramatically Increase Your Visibility and Engagement INSTRUCTOR: Mari Smith TOPIC: Facebook Marketing As much as 90% of Facebook users do not return to pages once they like a page. This means most of your fans only ever see and interact with your Facebook page posts via their news feeds. In this exciting session, Mari Smith, co-author of Facebook Marketing: An Hour a Day,will reveal how to begin mastering the art and science of consistently getting in front of your fans via the news feed. It’s one thing to have a great-looking fan page; it’s another to have exceptionally high engagement. Mari will show you how to do both to get maximum results from your Facebook marketing! DATE AND TIME: Wednesday, May 4 at 1:15pm Pacific (4:15pm Eastern)
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How to Create On-the-Fly Videos to Enhance Your Social Media Content INSTRUCTOR: Steve Garfield TOPIC: Video Marketing Your video content is 50 times more likely to appear on the first page of search results than your standard text-based content, according to a recent Forrester Research report. Video should be part of your content mix, but creating videos can be a scary proposition. But the good news is that recent video innovations make the prospect less frightening, providing you more options than ever. During this session, Steve Garfield, author of Get Seen, will show you how to create videos on the fly to embed on your site or blog. He’ll also provide content ideas that are best suited to video and discuss affordable and easy-to-use video cameras and equipment. DATE AND TIME: Wednesday, May 4 at 2:30pm Pacific (5:30pm Eastern)
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Proven Social Media Strategies to Rapidly Grow Your Business INSTRUCTOR: Michael Stelzner TOPIC: Social Media Strategy Are you looking to stand apart from your competitors? Do you need a new strategy-one that you’ll enjoy implementing? During this high-energy session, Michael Stelzner, author of the new book Launch: How to Quickly Propel Your Business Beyond the Competition, will reveal his proven elevation principle strategy to grow your business. And it’s not just any strategy, it’s the very one he used to transform Social Media Examiner into a social media sensation. You’ll learn how great content, plus other people, minus marketing messages can rapidly grow your business. DATE AND TIME: Tuesday, May 10 at noon Pacific (3:00pm Eastern)

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13 Ways to Use Twitter Marketing to Grow Your Business INSTRUCTOR: Hollis Thomases TOPIC: Twitter Marketing With over 190 million users generating 65 million tweets a day, Twitter’s unique real-time communications platform makes marketing to a global audience as easy as typing or texting 140 characters! In this presentation, Hollis Thomases, author of the book Twitter Marketing: An Hour a Day, will show you how to use Twitter to build a brand (or personal brand), promote products and services, conduct market research and generate leads and sales. She’ll reveal case studies and showcase some helpful Twitter tools. DATE AND TIME: Tuesday, May 10 at 1:15pm Pacific (4:15pm Eastern)
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How to Ensure Your Brand Makes Customers the Forefront of Your Social Media Activities INSTRUCTOR: Frank Eliason (Citigroup) TOPIC: Social Customer Service Customer service and social media are closely tied, thanks in large part to the efforts of Frank Eliason. As a pioneer in social media customer service (first at Comcast and now at Citigroup), Frank has extensive experience. During this session, you’ll discover how to make customers the center of your social media efforts. Frank will reveal actionable tips that will help your business succeed. DATE AND TIME: Thursday, May 12 at noon Pacific (3:00pm Eastern)
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How Big Business-to-Business Brands Are Leveraging the Power of Social Media (Panel Discussion) PANELISTS: Todd Blecher (Boeing) and Stephanie Marx (Cisco)

TOPIC: Business-to-Business Big Brand Case Examples Wondering how well known B2B businesses are using social media to engage consumers and prospects? Look no further! In this session, popular brands will come together for the first time to share how they’ve achieved social media success. You’ll have the opportunity to ask your questions live to our panel. DATE AND TIME: Thursday, May 12 at 1:15pm Pacific (4:15pm Eastern)
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How to Instantly Engage Your Market, Connect with Customers and Create Products that Grow Your Business Now INSTRUCTOR: David Meerman Scott TOPIC: Real-time Marketing Wake up! It’s revolution time! Gone are the days when you could plan out your marketing programs well in advance and release them on your timetable. It’s a real-time world now. And if you’re not engaged, then you’re on your way to marketplace irrelevance. Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them. During this session, David Meerman Scott, author of Real-Time Marketing & PR, reveals what you need to know to seize the initiative, open new channels and grow your brand. DATE AND TIME: Thursday, May 12 at 2:30pm Pacific (5:30pm Eastern)
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Leveraging the Blogosphere to Build Audience INSTRUCTOR: David Germano TOPIC: Advanced Blogging Are you looking to grow a large following for your blog? In this session, David Germano from Barefoot Proximity will reveal how his company has built very large blogs forFortune 50 companies using the power of other bloggers. He’ll present case studies and share techniques on how to more effectively leverage the blogosphere. You’ll discover innovative strategies to better connect with the audience you’re trying to reach and how content curation can grow your following. You’ll walk away with key insights on how to create scale for your existing blogging strategy. DATE AND TIME: Tuesday, May 17 at noon Pacific (3:00pm Eastern)
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How to Use LinkedIn to Enhance and Grow Your Business INSTRUCTOR: Mario Sundar (LinkedIn) TOPIC: LinkedIn Marketing LinkedIn is the number-one business-to-business social media network. Mario Sundar is LinkedIn’s senior global social media manager and chief blogger. With nearly 100 million professionals, LinkedIn is a social network your business can’t ignore. Whether you focus on B2B marketing or sales, LinkedIn can add value for every member of your organization. During this session, Mario will reveal practical tips and tricks for everyone from CEO to marketer to small business owner. DATE AND TIME: Tuesday, May 17 at 1:15pm Pacific (4:15pm Eastern)
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How to Use Social Media to Enchant People INSTRUCTOR: Guy Kawasaki TOPIC: Engagement New York Times bestselling author Guy Kawasaki explains how to change people’s hearts, minds, and actions using social media. The session features practical tips and tricks to make your social-media presence as enchanting as can be. Topics include likability, trustworthiness, content as well as push and pull methods. DATE AND TIME: Tuesday, May 17 at 2:30pm Pacific (5:30pm Eastern)
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Word of Mouth Marketing: It’s More Than Social Media INSTRUCTOR: Andy Sernovitz TOPIC: Social media tactics Word of mouth marketing is the art of getting other people to spread your message for you. It works for all marketing, but it’s essential if you expect people to share your story using social media. You can’t get people to share your message if you don’t give them the motivation and tools to tell their colleagues. In this session, Andy Sernovitz, author of Word of Mouth Marketing, will reveal how to build an effective word of mouth marketing campaign that you can use to get people talking. He’ll show you where to start and how to make it successful. You’ll discover practical, how-to steps you can use immediately. DATE AND TIME: Thursday, May 19 at noon Pacific (3:00pm Eastern)
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The Science of Social Media Marketing INSTRUCTOR: Dan Zarrella TOPIC: Twitter and Facebook Marketing More and more people are using social media sites like Twitter and Facebook to talk about companies and products with their friends and colleagues. During this session, social scientist Dan Zarrella (author, The Social Media Marketing Book) will reveal how social psychology motivates people to share information. Learn what drives people to share information and opinions online based on scientifically proven best practices for spreading your content virally through social media. DATE AND TIME: Thursday, May 19 at 1:15pm Pacific (4:15pm Eastern)
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Making Smart Decisions With Social Analytics INSTRUCTOR: Kelly Feller (Intel) TOPIC: Social Media Monitoring You’re likely familiar with the benefits of engaging your customers online. However, there’s so much more that can be learned by monitoring online conversations about your brand. In this session, Kelly Feller from Intel will reveal the benefits of social media monitoring for any size company. She’ll share how insights derived from monitoring can help influence everything from products to marketing and content plans. DATE AND TIME: Thursday, May 19 at 2:30pm Pacific (5:30pm Eastern)
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How Big Consumer Brands Are Using Social Media (Panel Discussion) PANELISTS: Kevin Heaps (Verizon) and Pia Baker (Timex) with Shripal Shah
TOPIC: Business-to-Consumer Big Brand Case Examples
Wondering how mega-corporations are using social media to engage customers? Here’s your answer! In this session, some of America’s largest brands will come together for the first time to share how they’ve achieved success with social media. You’ll have the opportunity to ask your questions live to our panel. DATE AND TIME: Tuesday, May 24 at noon Pacific (3:00pm Eastern)
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The Magic Combination of Content and Social Media INSTRUCTORS: Ann Handley and C.C. Chapman
TOPIC: Content Marketing
Every company today is looking to embrace social media and dive right in. But this is not possible without also getting your content strategy in order. Authors and marketing experts Ann Handley and C.C. Chapman (authors, Content Rules) will reveal why content must be at the core of your social media marketing efforts. DATE AND TIME: Tuesday, May 24 at 1:15pm Pacific (4:15pm Eastern)
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How to Create a Stampede of Local Customers Via Your Facebook Page, Places and Deals INSTRUCTOR: Mari Smith TOPIC: Facebook Marketing Are you getting all the customers you can handle for your local business? Location-based services have exploded in popularity with sites like Foursquare, Gowalla and Yelp. But Facebook Places has the largest user base. Both consumers and businesses can tap into this incredible service to receive direct benefits. Mari Smith, co-author ofFacebook Marketing: An Hour a Day, will reveal the steps needed to effectively manage your Place page, set up enticing deals, run promotions and integrate your location-based marketing with your Facebook page. DATE AND TIME: Tuesday, May 24 at 2:30pm Pacific (5:30pm Eastern)
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How to Hug Your Calculator: The 6-Step Process for Measuring Social Media INSTRUCTOR: Jay Baer TOPIC: Social Media Measurement Is social media making you money, saving you money or both? The unnecessary “mysteries” of social media measurement will be cleared up in this dynamic presentation from social strategist Jay Baer, co-author ofThe NOW Revolution. In 6 steps, he’ll reveal a reliable system for selecting and tracking useful as well as viable metrics to show social media’s impact on your company. DATE AND TIME: Thursday, May 26 at noon Pacific (3:00pm Eastern)
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Creating a Social Bookmarking Traffic Explosion with Buzz Content INSTRUCTOR: Dean Hunt TOPIC: Social Bookmarking Everyone wants to succeed with social bookmarking, but many overlook the single most important factor… the CONTENT. If your content sucks, then how on earth is it going to organically spread through the social bookmarking world? When you create buzz with content, you can sit back and watch as an army of thousands of strangers all over the world promotes your content for free. During this session, you’ll learn the core principles, strategies and tricks to creating content that gets shared. Once you know how to do this, you’ll have a priceless skill that can also apply to your emails, blog posts, articles, newsletters and videos. DATE AND TIME: Thursday, May 26 at 1:15pm Pacific (4:15pm Eastern)
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How to Measure Your Social Media Return on Investment INSTRUCTOR: Erik Qualman TOPIC: Social Media ROI During this session, Erik Qualman, author of Socialnomics, will explore case studies of companies deriving hard returns from their social media investments. He’ll look at hidden soft costs, as well as soft returns that affect the bottom line dramatically. He’ll also reveal the most important question every company should ask before starting any social media campaign. DATE AND TIME: Thursday, May 26 at 2:30pm Pacific (5:30pm Eastern)
REMEMBER: If you miss a live session, we’ll provide you a free recording.
>> View/Print Flyer With Full Agenda
Wow, that’s some line-up! By the way, NONE of the sessions are off-the-shelf presentations that these experts have given a dozen times before. All are original educational experiences that have been created specifically for this summit—each containing insights, strategies and up-to-date tips that you can use to transform your business. Act Now and Claim Your Free BonusesWorth $1197 To further sweeten this offer, you’ll be provided 21 valuable bonuses worth $1197.00. These business-building materials are yours for FREE, just by signing up for Social Media Success Summit 2011.
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Free Bonus #1: How to Use Twitter As a Marketing Weapon INSTRUCTOR: Guy Kawasaki Are you using Twitter to promote your business? Are you looking to create a large and raving fan base? If you answered ‘yes,’ you need to listen carefully to Guy Kawasaki. Guy is an entrepreneur, the co-founder of Alltop and has 310,000+ Twitter followers. In this video he’ll reveal how he uses Twitter as a marketing super weapon and disclose his tricks and tips. He’ll also give you a guided tour of how major brands use Twitter. You won’t want to miss this high-energy video.
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Free Bonus #2: The Case for Facebook and What Your Business Needs to Know INSTRUCTOR: Brian Solis By this time next year, more businesses will be vested into Facebook than any other social network (yes even more than Twitter). With more than 500 million active users, Facebook has become the world’s largest social gathering spot. In this video, Brian Solis, author of the book Engage! will show you why Facebook is so essential to businesses of all sizes and what you need to do to benefit from the Facebook explosion.
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Free Bonus #3: 8 Steps to Creating a Winning Social Media Strategy INSTRUCTOR: Jay Baer Have you been involved with social media for a while, but have no clear plan? Feeling a little unsure about where to start? Don’t worry-you’re not alone. But if you want to achieve greater results for your business, you need to have the right plan. In this high-energy video, social media expert Jay Baer will reveal how to build your own social media strategy. His proven techniques will help you build a sustainable, sensible and tools-agnostic social media program. You’ll find the clarity and purpose your social media program’s been missing.

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Free Bonus #4: From Fans to Superfans: How To Turbo-Boost Your Facebook Engagement INSTRUCTOR: Mari Smith Building an attractive Facebook page and gaining fans is important. But, engagement is the secret sauce missing from most Facebook pages. If you want to create an environment that cultivates the growth of fans who become evangelists for your page and business, then you won’t want to miss this video. Mari Smith, co-author ofFacebook Marketing: An Hour a Day, will reveal creative ways to generate engagement on your page, how to identify and incentivize “superfans,” and how to consistently create buzz that drives traffic back to your blog, website and sales pages.
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Free Bonus #5: 20 Actionable Techniques to Enhance Your Blog’s Content INSTRUCTOR: Joe Pulizzi Content marketing evangelist Joe Pulizzi and co-author of Get Content Get Customers will reveal twenty actionable tactics to create compelling content. He’ll share how he’s used these very tactics to grow a million-dollar business. You’ll walk away with many actionable ideas that will transform your business.

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Free Bonus #6: Creating Buzz With Social Media Contests INSTRUCTOR: Michael Stelzner Looking to spur your customers (and prospects) to action? Nothing beats a fun and engaging contest. During this video Michael Stelzner, founder of SocialMediaExaminer.com, will reveal his proven methods for conducting social media contests. In addition, he’ll teach you the common mistakes you must avoid.

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Free Bonus #7: How Big Businesses Are Leveraging the Power of Blogs PANEL: Christi McNeil (Southwest Airlines), Rick Wion (McDonald’s), David Germano (P&G’s Man of the House), and Rick Calvert (BlogWorld) Wondering how mega-corporations are using blogs to engage customers? Here’s your answer! In this video, three of America’s largest brands (Southwest Airlines, McDonald’s, and Procter & Gamble) will come together for the first time to share how they’ve achieved success with blogs. Christi McNeill (Southwest Airlines), Rick Wion (McDonald’s), David Germano (General Manager with Barefoot Proximity, for P&G’s Man of the House site), along with moderator Rick Calvert (BlogWorld), will provide you a unique peek into how big businesses are using blogs. You’ll have the opportunity to ask your questions live to our panel. Free Bonus #8: How to Create an Editorial Guide for Your Facebook Page INSTRUCTOR: Amy Porterfield Facebook pages are an excellent way to add value and create raving fans. However, without a solid plan in place, your page could actually do more harm than good. When you plan ahead and create a guide, growing your fans and building relationships becomes effortless. This video will show you step-by-step how to create an editorial guide to ensure your Facebook Page is a huge success. Includes Social Media Examiner’s Facebook page editorial guide in Microsoft Word for your use.

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Free Bonus #9: How a Chicago Pizza Franchise Used Social Media to Create Raving Customers (A Case Study) INSTRUCTOR: Ramon De Leon Are you running a local business? Looking to leverage social media to bring customers back again and again? Does the thought of your customers evangelizing your business on Twitter and Facebook sound interesting? Well then, you’ll need to hear how Ramon De Leon, operating partner of a six-store Chicago Domino’s Pizza franchise, has taken his business to the next level using the tools of social media. Ramon has been called a “word-of-mouth SUPER GENIUS” and in this video he’ll reveal how he used social media to grow his brand and his business.
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Free Bonus #10: Getting the Most Out of LinkedIn: The Business Social Network INSTRUCTOR: Lewis Howes Selling to other businesses? If you’re serious about social networking, you need to step up your LinkedIn game. Learn why if you’re not on LinkedIn you’re missing major opportunities to further your business and grow your network. With more than 60 million business users and an average household income of $109,000 per member, LinkedIn is the place you need to be. In this video, Lewis Howes, author of LinkedWorking, will reveal how to use LinkedIn to generate new business leads, drive targeted traffic to your site and build your network.

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Free Bonus #11: Transforming Your Small Business Blog Into a Lead Generation Machine INSTRUCTOR: Mike Volpe The heart and soul of any successful inbound marketing program is creating remarkable content, but how can you generate business leads from that content? Smart B2B blogging experts understand that a blog is a lead generation machine and understand how to leverage a blog for lead generation opportunities. In this video, HubSpot VP of Inbound Marketing Mike Volpe will teach attendees how to maximize the lead generation potential of their business blogs, discussing various techniques including the use of offers, calls to action, links, and landing pages.

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Free Bonus #12: How Big B2B Businesses Are Leveraging the Power of Facebook (Panel Discussion) PANEL: Ekaterina Walter (Intel), LaSandra Brill (Cisco) & Brian Ellefritz (SAP) Wondering how mega business-to-business corporations are using Facebook to engage prospects and customers? Look no further! In this video, three of the world’s largest business-to-business brands (Intel, Cisco and SAP) will come together for the first time to share how they’ve achieved Facebook success. Ekaterina Walter (Intel), LaSandra Brill (Cisco) & Brian Ellefritz (SAP) will provide you a unique peek into how big businesses are using Facebook.
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Free Bonus #13: 3 Reasons You Need a YouTube Marketing Strategy (and Tips to Help You Generate Results) INSTRUCTOR: Greg Jarboe More than 20 hours of new video content is uploaded to YouTube every minute! Here’s some perspective. Add up all the content that ABC, CBS and NBC have aired over the last 60 years. YouTube publishes the same amount of video every 60 days. Six of seven people on the web are viewing online video every month. This is an enormous opportunity for your business. In this video, Greg Jarboe, author of YouTube and Video Marketing: An Hour a Day, will share why you need a YouTube marketing strategy to be successful with online video. He’ll also offer practical tips for generating real results for your business.
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Free Bonus #14: 5 Social Media Case Studies Worth Close Examination INSTRUCTOR: Ann Handley You’re probably using Twitter and Facebook, but do you stand out? Would case examples of businesses that are pushing the edge spur your creative juices? In this video, chief content officer of MarketingProfs Ann Handley will share how other business are innovating with social media and pushing the marketing envelope. You won’t want to miss this video.
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Free Bonus #15: 9 Companies Doing Social Media Right and What You Need to Know INSTRUCTORS: Mike Stelzner and Mari Smith Have you kept up with all the social media changes? Are you looking for some creative social media ideas? Do you want to know how your peers are using social media? For sage advice on these very topics, watch this video from Mari Smith (co-author, Facebook Marketing) and Michael Stelzner (founder, Social Media Examiner). In this video you’ll discover new ways businesses are using social media and how these new ideas can help your organization grow. Free Bonus #16: How To Create a Compelling Facebook Presence That Generates Profits INSTRUCTOR: Mari Smith Are you looking to build a new Facebook page? Do you have one that needs a major overhaul? In this video, Mari Smith, co-author of Facebook Marketing: An Hour a Daywill show you precisely how to build out your customer-focused Facebook Page. She’ll provide a comprehensive checklist of what to do to ensure your Facebook page grows over time. Mari will also take a deep dive into the vast array of Facebook settings, applications and customizable features available for your Facebook page. When you’re done, you’ll have a game plan for consistently generating leads and keeping your existing fans coming back for more and more!
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Free Bonus #17: Leveraging the Power of Facebook Advertising INSTRUCTOR: Chris Treadaway Facebook advertising is changing the way marketers reach customers and prospects. Facebook allows businesses to target consumers based on amazingly granular settings. For example, men under 30 living in San Diego who are fans of the local baseball team and like beer yet are not currently following your Facebook page can be immediately targeted. In this video, Chris Treadaway, co-author of Facebook Marketing: An Hour a Day, will reveal all tricks and techniques you need to know to use Facebook ads a powerful demand generation tool for your business.

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Free Bonus #18: Applying Method to the Madness: Picking the Right Facebook Strategy INSTRUCTOR: Jay Baer Do you have a Facebook strategy? Are you using Facebook just because of its size, or do you have a concrete rationale for participation? There are five main approaches to using Facebook for businesses. Each of these strategies requires different tactics, resources and success metrics. If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating video from social media strategist Jay Baer. It will change the way you think about Facebook for business.
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Free Bonus #19: Becoming a Dominant Force With Video Blogging INSTRUCTOR: David Siteman Garland If you’re looking to create an incredible connection with individuals, create a passionate community, and even turn yourself (or your company) into the next “Internet Superstar” there might be NO better option than video blogging. In this fluff-free video, the founder of The Rise to the Top video blog and author of Smarter, Faster, Cheaper David Siteman Garland will reveal how to get started with video blogging. He’ll overcome common misconceptions, reveal the tools you need, inspire you with ideas, and empower you to get your own video blog underway.
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Free Bonus #20: How to Improve Your Search Engine Rankings With Blogging INSTRUCTOR: Rich Brooks Would you like to rank higher in the search engines, drive more qualified leads to your website, and grow your business? In this video, you’ll learn how to dramatically increase your company’s search engine visibility by writing blog content that answers the questions your best prospects are asking via Google and Bing. Popular business blogger Rich Brooks will show you tools, tips, and techniques that will put you ahead of your competitors and place your blog at the center of your marketing activities.
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Free Bonus #21: The Twitter Strategy Marketing Guide AUTHOR: Cindy King This ebook gives you step-by-step instructions to set up a tweet plan to bring in the contacts you want to meet on Twitter. You will learn how to brand your Twitter feed so your tweets attract the right people. Your tweet plan ensures the time you spend on Twitter is focused on your business objectives so you get more value out of the time you spend on social media.
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I think you’ll agree that these FREE bonuses will greatly enhance your social media success. They’re all yours for free when you register for Social Media Success Summit 2011. You get them the moment you sign up!
Common Questions Answered I can’t attend all the live sessions. Will I get a recording? Yes. For each session we’ll provide a recording you can watch online or download to your desktop, so you won’t miss a thing. If you have other commitments (like a day job) or if a session occurs at an inconvenient time, no need to worry. Even if you attend a live session, you’ll still get the recording. You’ll get access to recordings for up to 12 months after the live event. Can I purchase a ticket after the start of the summit? Yes, but only until May 26th. You’ll get access to all prior recorded sessions and transcripts, so you will not have missed a thing. After May 26th, you will NOT be able to purchase access. When are the session dates? Here are the session dates. You automatically receive session recordings and transcripts, so if you cannot make a live session, you won’t miss a thing. Note: When you register, you’ll get a downloadable schedule for Outlook, iCal, or Google.
May 3, 5pm Pacific (8pm Eastern)
May 4, Noon Pacific (3pm Eastern)
May 4, 1:15pm Pacific (4:15pm Eastern)
May 4, 2:30pm Pacific (5:30pm Eastern)
May 10, Noon Pacific (3pm Eastern)
May 10, 1:15pm Pacific (4:15pm Eastern)
May 12, Noon Pacific (3pm Eastern)
May 12, 1:15pm Pacific (4:15pm Eastern)
May 12, 2:30pm Pacific (5:30pm Eastern)
May 17, Noon Pacific (3pm Eastern)
May 17, 1:15pm Pacific (4:15pm Eastern)
May 17, 2:30pm Pacific (5:30pm Eastern)
May 19, Noon Pacific (3pm Eastern)
May 19, 1:15pm Pacific (4:15pm Eastern)
May 19, 2:30pm Pacific (5:30pm Eastern)
May 24, Noon Pacific (3pm Eastern)
May 24, 1:15pm Pacific (4:15pm Eastern)
May 24, 2:30pm Pacific (5:30pm Eastern)
May 26, Noon Pacific (3pm Eastern)
May 26, 1:15pm Pacific (4:15pm Eastern)
May 26, 2:30pm Pacific (5:30pm Eastern)
When are the bonuses available? You will gain access to the bonuses immediately. So you can get started right away! Where is the event located? At your home or office. Because this is an online event, there is no physical venue and no travel expenses. And you’ll get the recordings, so if you miss a live session, no worries. Will there be transcripts? Yes. We’ll provide FREE transcripts of each presentation in Adobe PDF. This will allow you to study and scan the content of each presentation. How long are the sessions? Each of the sessions are one hour in duration. How can I ask questions during the summit? Two ways. First, during the live presentations, you’ll be able to dial a toll-free number (U.S. and Canada) and speak directly with the presenters during the live Q&A portion of each session. Second, we’ve set up an interactive LinkedIn group where you can post questions and get answers from your peers and the presenters (and this can happen the moment you sign up!). Can I purchase just a single session, or just the recordings? You can attend any or all of the sessions (or catch the recordings if you miss any). However, a summit ticket is like a Disneyland ticket—you get access to everything. If you want access to any of this great content, you must purchase your ticket before the completion of the summit. After the summit has ended, this exclusive content will no longer be available for sale and the recordings will only be available to summit attendees. What if I still have questions? Two options here… First, you can try our live support chat window below. You can also send an email tosmss11@socialmediaexaminer.com and we will get back to you right away.
How to Register Traditional professional development summits—featuring a line-up of world-class experts and providing a chance to network with your peers-often cost thousands of dollars to attend. And that doesn’t include the added costs of travel, meals, hotel accommodations, rental cars and lost work time. Ouch! Not at Social Media Success Summit 2011! At Social Media Success Summit 2011, you have no costs for travel, meals, hotels, cars or lost time! Why? Because it’s an online event. The registration fee for Social Media Success Summit 2011 is just $597. That’s less than $29 per session. TICKET PRICES: Here are the options:
One Ticket, One Payment: Get one ticket to Social Media Success Summit 2011 for only $597 PLUS get $1197 in FREE bonuses.
One Ticket, Two Payments: Would it be easier to spread out the payments? Get one ticket for two monthly payments of only $299.00 each (one now, one 30 days later) PLUS get $1197 in FREE bonuses.
We accept Visa, MasterCard, American Express, Discover, and PayPal. Note: PayPal is only accepted for single payment option. The event begins May 3 and runs through May 26 (scroll up to see sessions and dates). Sample It Guarantee: You can try the first two days of the event and still cancel for a full refund if you determine this event is not for you. Scroll down for more about this guarantee. Group Pricing: For large groups (10 or more only, purchased in a single transaction), contact Mike Stelzner (mike@socialmediaexaminer.com) for group pricing. If you learn just one strategy that will attract better clients and increase your social media success, the investment in your professional development will have paid for itself at least ten times over. <<<

Isn’t it Time for YOU to Get Social Media Working for Your Business? Yes, you can achieve success with social media marketing. You just need to learn what the most successful social media pros do, and then follow in their footsteps. Social Media Success Summit 2011 paves the way. Reserve your spot today.
Here’s to your success! Michael A. Stelzner Founder, Social Media Examiner and fellow marketer P.S. Don’t forget that we record all the sessions and provide you access for a year to this online event. So if you have a scheduling conflict, don’t worry about it! You won’t miss a thing.
The “First Two Days Sample It” Guarantee This summit offers the best social media marketing advice (from the biggest names in the industry). Experience the first two days of the summit and see if it feels right for you. Just give it a try.And if you believe it’s not right for you and you don’t want to sit in on any more sessions or use the materials, just drop us a line at orders@whitepapersource.com within 48 hours of the summit start (no later than May 5), and we’ll gladly refund your money and cancel your access. No hassles. No hard feelings.Our goal is to serve you to the best of our abilities and help you gain measurable results. In fact, just a few weeks from now, you’ll be amazed when you look back at where you started and where you’re headed.